Showing posts with label competition. Show all posts
Showing posts with label competition. Show all posts

Wednesday, 7 December 2011

the evolution of Wood Wharf


Sketch up, photoshop and quark express..... Woodwharf evolution. It has a bit of a retro feel with the font and branding as I have always associated Canary Wharf with Gotham City......

 Wood Wharf 2 
quickly bolted together raw unfinished work for crit feedback

Wood Wharf 3
Hanging for final crit before competition submission

Wood Wharf 4
A couple of tweaks incorporating feedback

Tuesday, 22 November 2011

Wood Wharf III - the final cut and many problems

So happy with my work I wanted to get RID of it before it took OVER my life.

My Problem
As I pulled together the project on quarkexpress I was restricted to my mac at home.  My usendit for some reason wouldnt send and to cap it all my quarkexpress file exported to a whopping 240MB PDF format from a 10.4MB file!

I managed to download adobe acrobat on to my laptop.  although  after the adobe treatment it was reading as a smaller file on my computer but it was been treated by my email servers as if it was not compressed and was far too large to send.    So  now I thought I will have to hand deliver it

3 CDs later - they were so slow opening and reading the files I thought this is not going to work, whos going to wait 5-10mins when they have hundreds to view.  I went back in again to quark and managed to compress it to a baby 6 MB without loss of quality.

So at 6.21 today I pressed the SEND button and said au revoir to Canary Wharf and bonjour to Eastbourne...

Wood Wharf II - the last week

So I ended up putting in the  hours to get it finished.  I was quite pleased with the result and what I managed to do and actually I started to feel like a designer for the first time. 

Although I had "finished" I went through my submission with Paula and had a list of tweaks. I had resolved there was no way I was going to do any touch up before submission that perhaps if time I could do before handing in my submission in next month.  But....

...me being me couldnt let it go knowing that I could improve it so I spent today tweaking. Then once I had that done I spent hours trying to save it, reduce it and send it.

Wood Wharf I - the last 2 weeks

Last Monday I got pretty frustrated with Wood Wharf.

A technical brief for an ideas competition.  I would have preferred to do something arty but felt I had to adhere to the brief.  I dont know how one could deliver a collage and still deliver the brief.

So I went through the technical route and built the model to scale in sketchup - very time consuming.  Anway in the end it was a case of I started so I'll finish ...

As a means to the end, I  bolted the main raw unfinished criteria together for my first crit as I wanted to find out what I needed to do.  The output didnt reflect the input, but how could it be anything else at this stage?

Monday, 14 November 2011

photoshop at night


First attempt at night-time shot.  I enjoyed all the rubbing out!